How while the media outlets are busy reporting on the latest polls, few note how the polls were all wrong in the last election. Have the methods changed? Are they now more accurate? Why should we trust that they're right about a Conservative majority this time when they were wrong last time?

Here's an article that talks a little bit about the last pollster screw-up... and this one which discussed the margin of error in polls.

Apparently CBC has a policy of not reporting polls unless they show a "dramatic shift," unlike some stations which goes into palpitations over every .1%